Professor Suraksha Gupta
| Customer analytics and new product performance: The role of contingencies | 2024 |
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Nida Shamim
Professor Suraksha Gupta
| Evaluating user engagement via Metaverse environment through immersive experience for travel and tourism websites | 2024 |
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Professor Suraksha Gupta
| From vineyard to table: Uncovering wine quality for sales management through machine learning | 2024 |
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Professor Suraksha Gupta
| Guest editorial: Leadership strategies for sustaining business success in the post-pandemic era | 2024 |
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Professor Suraksha Gupta
Dr Mingxue Wei
| Women empowerment: challenges and opportunities for sustainable development goals | 2024 |
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Dr Saurabh Bhattacharya
Professor Suraksha Gupta
| Do morally disengaged employees withdraw from customer-oriented citizenship behavior in response to customers’ uncivil behavior? | 2023 |
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Professor Suraksha Gupta
| Reshoring: A Road to Industry 4.0 Transformation | 2023 |
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Professor Suraksha Gupta
| The effect of home country characteristics on the internationalization of EMNEs: The moderating role of knowledge stock | 2023 |
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Dr Rama Kanungo
Professor Suraksha Gupta
Dr Rui Liu
| Digital Consumption and Socio-normative Vulnerability | 2022 |
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Dr Doane Ye
Professor Suraksha Gupta
Dr Eftychia Palamida
| Exploring the Influence of Leadership Ethics on Employees' Brand Loyalty: A Constructivist Grounded Theory | 2022 |
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Professor Suraksha Gupta
| Exploring the role of social capital mechanisms in cooperative resilience | 2022 |
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Professor Suraksha Gupta
Dr Rama Kanungo
| Financial inclusion through digitalisation: Economic viability for the bottom of the pyramid (BOP) segment | 2022 |
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Dr Ye Yan
Professor Suraksha Gupta
Dr Tana Licsandru
Professor Klaus Schoefer
| Integrating Machine Learning, Modularity and Supply Chain Integration for Branding 4.0 | 2022 |
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Dr Doane Ye
Professor Suraksha Gupta
Dr Eftychia Palamida
| Leadership Ethics and Employee Loyalty: A Grounded Theory Approach | 2022 |
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Professor Suraksha Gupta
| Managing brand preferences of resellers | 2022 |
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Professor Natalia Yannopoulou
Professor Suraksha Gupta
| Student Experience for Authentic-Transparent Brand Communication | 2022 |
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Dr Doane Ye
Professor Suraksha Gupta
Dr Haytham Siala
Dr Eftychia Palamida
| Antecedents and Consequences of Ethical Leadership for Employee Brand Loyalty | 2021 |
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Professor Suraksha Gupta
| Conceputlizing corporate identity in a dynamic environment | 2021 |
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Professor Suraksha Gupta
| Coping with Coping: International Migrants’ Experiences of the Covid-19 Lockdown in the UK | 2021 |
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Professor Suraksha Gupta
Professor Klaus Schoefer
| Corporate Rebranding: An Internal Perspective | 2021 |
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Dr Samina Sumrin
Professor Suraksha Gupta
Dr Saurabh Bhattacharya
| Eco-innovation for environment and waste prevention | 2021 |
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Professor Suraksha Gupta
| Film or film brand? UK consumers’ engagement with films as brands | 2021 |
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Professor Suraksha Gupta
| How Dispersive Opinions Affect Consumer Decisions: Endowment Effect Guides Attributional Inferences | 2021 |
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Professor Suraksha Gupta
| Inter-organizational collaborations for social innovation and social value creation: Towards the development of new research agenda and theoretical perspectives | 2021 |
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Dr Ye Yan
Professor Suraksha Gupta
Professor Klaus Schoefer
| A review of e-mass customization as a branding strategy | 2020 |
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Dr Tana Licsandru
Professor Suraksha Gupta
Dr Rama Kanungo
| An Investigation into Corporate Trust and its Linkages | 2020 |
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Professor Suraksha Gupta
| Brand-reseller representative relationship for enablement: a research agenda | 2020 |
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Professor Suraksha Gupta
| Corporate Branding and Value Creation for Initiating and Managing Relationships in B2B Markets | 2020 |
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Professor Suraksha Gupta
Dr Rama Kanungo
| International Social Entrepreneurship and Social Value Creation in Cause-Related Marketing through Personal Relationships and Accountability | 2020 |
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Professor Suraksha Gupta
| Nations as brands: Cinema's place in the branding role | 2020 |
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Professor Suraksha Gupta
| Role of big data and social media analytics for business to business sustainability: A participatory web context | 2020 |
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Professor Suraksha Gupta
| The effects of trust and peer influence on corporate brand—Consumer relationships and consumer loyalty | 2020 |
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Professor Suraksha Gupta
| The impact of brand value on brand competitiveness | 2020 |
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Professor Suraksha Gupta
| Conceptualizing and managing corporate logo: a qualitative study | 2019 |
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Dr Qionglei Yu
Professor Suraksha Gupta
| Enhancing university brand image and reputation through customer value co-creation behaviour | 2019 |
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Dr Qionglei Yu
Professor Suraksha Gupta
| Far apart yet close by: Social media and acculturation among international students in the UK | 2019 |
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Professor Suraksha Gupta
| Fostering inclusive innovation in developing economies: an integrative framework for multinational enterprises | 2019 |
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Professor Suraksha Gupta
| Fostering Inclusive Innovation in Developing Economies: An Integrative Framework for Multinational Enterprises | 2019 |
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Professor Suraksha Gupta
| Innovation in Sustainability Initiatives through Reverse Channels | 2019 |
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Professor Suraksha Gupta
| Knowledge sharing by entrepreneurs in a virtual community of practice (VCoP) | 2019 |
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Professor Suraksha Gupta
| Leveraging Big Data Analytics to Improve Quality of Care in Healthcare Organizations: A Configurational Perspective | 2019 |
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Professor Suraksha Gupta
| Linking identity and heritage with image and a reputation for competition | 2019 |
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Professor Suraksha Gupta
| Localization of Computer-Mediated Communication and Corporate Impression on Online Communities | 2019 |
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Professor Suraksha Gupta
| Multinational Enterprise and Inclusive Innovation at the Bottom of the Pyramid: A Systematic Literature Review | 2019 |
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Professor Suraksha Gupta
| Role of MNEs in building zero waste communities | 2019 |
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Professor Suraksha Gupta
| Vertical stakeholder collaborations for firm innovativeness in new product development: The moderating roles of legal bonds and operational linkages | 2019 |
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Professor Suraksha Gupta
| How do entrepreneurs learn and engage in an online community-of-practice? A case study approach | 2018 |
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Professor Suraksha Gupta
| Investigating relationship types for creating brand value for resellers | 2018 |
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Professor Suraksha Gupta
Professor Amanda Broderick
| Investigating the effects of smart technology on customer dynamics and customer experience | 2018 |
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Professor Suraksha Gupta
| Perceptional components of brand equity: Configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention | 2018 |
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Professor Suraksha Gupta
| Brand adoption by BoP retailers | 2017 |
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Professor Suraksha Gupta
| Catalysing innovation for social impact: The role of social enterprises in the Indian sanitation sector | 2017 |
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Professor Suraksha Gupta
| Digital technology and marketing management capability: achieving growth in SMEs | 2017 |
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Professor Suraksha Gupta
| Integrating identity, strategy and communications for trust, loyalty and commitment | 2017 |
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Professor Suraksha Gupta
| A review of the Accidental Scholar: SAGE 2014, Sage Response, Pro ed. 2014 (ISBN-10: 935150039X ISBN-13: 978-9351500391) by Jagish N. Sheth and John Yow | 2016 |
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Professor Suraksha Gupta
| Critical brand innovation factors (CBIF): Understanding innovation and market performance in the Chinese high-tech service industry | 2016 |
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Professor Suraksha Gupta
| Enhancing Brand Equity Through Sustainability: Waste Recycling | 2016 |
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Dr Qionglei Yu
Dr Yousra Asaad
Professor Suraksha Gupta
| IMO and internal branding outcomes: an employee perspective in UK HE | 2016 |
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Professor Suraksha Gupta
| Influence of innovation capability and customer experience on reputation and loyalty | 2016 |
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Professor Suraksha Gupta
| Marketing innovation: A consequence of competitiveness | 2016 |
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Professor Suraksha Gupta
| Returns on Social Development Initiatives of MNEs: Issues and Perspectives | 2016 |
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Professor Suraksha Gupta
| The local brand representative in reseller networks | 2016 |
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Professor Suraksha Gupta
| Value added reseller or value at risk: The dark side of relationships with VARs | 2016 |
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Professor Suraksha Gupta
| Brands in, from and to emerging markets: The role of industrial relationships | 2015 |
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Professor Charles Dennis
Professor Suraksha Gupta
Professor Eleftherios Alamanos
| The effect of digital signage on shoppers' behavior: The role of the evoked experience | 2014 |
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