Publications by Professor Suraksha Gupta - ePrints

Browsing publications by Professor Suraksha Gupta.

Newcastle Authors	Title	Year
Professor Suraksha Gupta	Customer analytics and new product performance: The role of contingencies	2024
Nida Shamim Professor Suraksha Gupta	Evaluating user engagement via Metaverse environment through immersive experience for travel and tourism websites	2024
Professor Suraksha Gupta	From vineyard to table: Uncovering wine quality for sales management through machine learning	2024
Professor Suraksha Gupta	Guest editorial: Leadership strategies for sustaining business success in the post-pandemic era	2024
Professor Suraksha Gupta Dr Mingxue Wei	Women empowerment: challenges and opportunities for sustainable development goals	2024
Dr Saurabh Bhattacharya Professor Suraksha Gupta	Do morally disengaged employees withdraw from customer-oriented citizenship behavior in response to customers’ uncivil behavior?	2023
Professor Suraksha Gupta	Reshoring: A Road to Industry 4.0 Transformation	2023
Professor Suraksha Gupta	The effect of home country characteristics on the internationalization of EMNEs: The moderating role of knowledge stock	2023
Dr Rama Kanungo Professor Suraksha Gupta Dr Rui Liu	Digital Consumption and Socio-normative Vulnerability	2022
Dr Doane Ye Professor Suraksha Gupta Dr Eftychia Palamida	Exploring the Influence of Leadership Ethics on Employees' Brand Loyalty: A Constructivist Grounded Theory	2022
Professor Suraksha Gupta	Exploring the role of social capital mechanisms in cooperative resilience	2022
Professor Suraksha Gupta Dr Rama Kanungo	Financial inclusion through digitalisation: Economic viability for the bottom of the pyramid (BOP) segment	2022
Dr Ye Yan Professor Suraksha Gupta Dr Tana Licsandru Professor Klaus Schoefer	Integrating Machine Learning, Modularity and Supply Chain Integration for Branding 4.0	2022
Dr Doane Ye Professor Suraksha Gupta Dr Eftychia Palamida	Leadership Ethics and Employee Loyalty: A Grounded Theory Approach	2022
Professor Suraksha Gupta	Managing brand preferences of resellers	2022
Professor Suraksha Gupta	Conceputlizing corporate identity in a dynamic environment	2021
Professor Suraksha Gupta	Coping with Coping: International Migrants’ Experiences of the Covid-19 Lockdown in the UK	2021
Professor Suraksha Gupta Professor Klaus Schoefer	Corporate Rebranding: An Internal Perspective	2021
Dr Samina Sumrin Professor Suraksha Gupta Dr Saurabh Bhattacharya	Eco-innovation for environment and waste prevention	2021
Professor Suraksha Gupta	Film or film brand? UK consumers’ engagement with films as brands	2021
Professor Suraksha Gupta	How Dispersive Opinions Affect Consumer Decisions: Endowment Effect Guides Attributional Inferences	2021
Professor Suraksha Gupta	Inter-organizational collaborations for social innovation and social value creation: Towards the development of new research agenda and theoretical perspectives	2021
Dr Ye Yan Professor Suraksha Gupta Professor Klaus Schoefer	A review of e-mass customization as a branding strategy	2020
Dr Tana Licsandru Professor Suraksha Gupta Dr Rama Kanungo	An Investigation into Corporate Trust and its Linkages	2020
Professor Suraksha Gupta	Brand-reseller representative relationship for enablement: a research agenda	2020
Professor Suraksha Gupta	Corporate Branding and Value Creation for Initiating and Managing Relationships in B2B Markets	2020
Professor Suraksha Gupta Dr Rama Kanungo	International Social Entrepreneurship and Social Value Creation in Cause-Related Marketing through Personal Relationships and Accountability	2020
Professor Suraksha Gupta	Nations as brands: Cinema's place in the branding role	2020
Professor Suraksha Gupta	Role of big data and social media analytics for business to business sustainability: A participatory web context	2020
Professor Suraksha Gupta	The effects of trust and peer influence on corporate brand—Consumer relationships and consumer loyalty	2020
Professor Suraksha Gupta	The impact of brand value on brand competitiveness	2020
Professor Suraksha Gupta	Conceptualizing and managing corporate logo: a qualitative study	2019
Dr Qionglei Yu Professor Suraksha Gupta	Enhancing university brand image and reputation through customer value co-creation behaviour	2019
Dr Qionglei Yu Professor Suraksha Gupta	Far apart yet close by: Social media and acculturation among international students in the UK	2019
Professor Suraksha Gupta	Fostering inclusive innovation in developing economies: an integrative framework for multinational enterprises	2019
Professor Suraksha Gupta	Fostering Inclusive Innovation in Developing Economies: An Integrative Framework for Multinational Enterprises	2019
Professor Suraksha Gupta	Innovation in Sustainability Initiatives through Reverse Channels	2019
Professor Suraksha Gupta	Knowledge sharing by entrepreneurs in a virtual community of practice (VCoP)	2019
Professor Suraksha Gupta	Leveraging Big Data Analytics to Improve Quality of Care in Healthcare Organizations: A Configurational Perspective	2019
Professor Suraksha Gupta	Linking identity and heritage with image and a reputation for competition	2019
Professor Suraksha Gupta	Localization of Computer-Mediated Communication and Corporate Impression on Online Communities	2019
Professor Suraksha Gupta	Multinational Enterprise and Inclusive Innovation at the Bottom of the Pyramid: A Systematic Literature Review	2019
Professor Suraksha Gupta	Role of MNEs in building zero waste communities	2019
Professor Suraksha Gupta	Vertical stakeholder collaborations for firm innovativeness in new product development: The moderating roles of legal bonds and operational linkages	2019
Professor Suraksha Gupta	How do entrepreneurs learn and engage in an online community-of-practice? A case study approach	2018
Professor Suraksha Gupta	Investigating relationship types for creating brand value for resellers	2018
Professor Suraksha Gupta Professor Amanda Broderick	Investigating the effects of smart technology on customer dynamics and customer experience	2018
Professor Suraksha Gupta	Perceptional components of brand equity: Configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention	2018
Professor Suraksha Gupta	Brand adoption by BoP retailers	2017
Professor Suraksha Gupta	Catalysing innovation for social impact: The role of social enterprises in the Indian sanitation sector	2017
Professor Suraksha Gupta	Digital technology and marketing management capability: achieving growth in SMEs	2017
Professor Suraksha Gupta	Integrating identity, strategy and communications for trust, loyalty and commitment	2017
Professor Suraksha Gupta	A review of the Accidental Scholar: SAGE 2014, Sage Response, Pro ed. 2014 (ISBN-10: 935150039X ISBN-13: 978-9351500391) by Jagish N. Sheth and John Yow	2016
Professor Suraksha Gupta	Critical brand innovation factors (CBIF): Understanding innovation and market performance in the Chinese high-tech service industry	2016
Professor Suraksha Gupta	Enhancing Brand Equity Through Sustainability: Waste Recycling	2016
Dr Qionglei Yu Dr Yousra Asaad Professor Suraksha Gupta	IMO and internal branding outcomes: an employee perspective in UK HE	2016
Professor Suraksha Gupta	Influence of innovation capability and customer experience on reputation and loyalty	2016
Professor Suraksha Gupta	Marketing innovation: A consequence of competitiveness	2016
Professor Suraksha Gupta	Returns on Social Development Initiatives of MNEs: Issues and Perspectives	2016
Professor Suraksha Gupta	The local brand representative in reseller networks	2016
Professor Suraksha Gupta	Value added reseller or value at risk: The dark side of relationships with VARs	2016
Professor Suraksha Gupta	Brands in, from and to emerging markets: The role of industrial relationships	2015
Professor Charles Dennis Professor Suraksha Gupta Professor Eleftherios Alamanos	The effect of digital signage on shoppers' behavior: The role of the evoked experience	2014