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Browsing publications by Professor Suraksha Gupta.

Newcastle AuthorsTitleYearFull text
Dr Rama Kanungo
Professor Suraksha Gupta
Rui Liu
Digital Consumption and Socio-normative Vulnerability2022
Professor Suraksha Gupta
Exploring the role of social capital mechanisms in cooperative resilience2022
Professor Suraksha Gupta
Dr Rama Kanungo
Financial inclusion through digitalisation: Economic viability for the bottom of the pyramid (BOP) segment2022
Ye Yan
Professor Suraksha Gupta
Dr Tana Licsandru
Professor Klaus Schoefer
Integrating Machine Learning, Modularity and Supply Chain Integration for Branding 4.02022
Professor Suraksha Gupta
Managing brand preferences of resellers2022
Professor Suraksha Gupta
Conceputlizing corporate identity in a dynamic environment2021
Professor Suraksha Gupta
Coping with Coping: International Migrants’ Experiences of the Covid-19 Lockdown in the UK2021
Professor Suraksha Gupta
Professor Klaus Schoefer
Corporate Rebranding: An Internal Perspective2021
samina Sumrin
Professor Suraksha Gupta
Dr Saurabh Bhattacharya
Eco-innovation for environment and waste prevention2021
Professor Suraksha Gupta
Film or film brand? UK consumers’ engagement with films as brands2021
Professor Suraksha Gupta
How Dispersive Opinions Affect Consumer Decisions: Endowment Effect Guides Attributional Inferences2021
Professor Suraksha Gupta
Inter-organizational collaborations for social innovation and social value creation: Towards the development of new research agenda and theoretical perspectives2021
Professor Suraksha Gupta
The effect of home country characteristics on the internationalization of EMNEs: The moderating role of knowledge stock2021
Ye Yan
Professor Suraksha Gupta
Professor Klaus Schoefer
A review of e-mass customization as a branding strategy2020
Dr Tana Licsandru
Professor Suraksha Gupta
Dr Rama Kanungo
An Investigation into Corporate Trust and its Linkages2020
Professor Suraksha Gupta
Brand-reseller representative relationship for enablement: a research agenda2020
Professor Suraksha Gupta
Corporate Branding and Value Creation for Initiating and Managing Relationships in B2B Markets2020
Professor Suraksha Gupta
Dr Rama Kanungo
International Social Entrepreneurship and Social Value Creation in Cause-Related Marketing through Personal Relationships and Accountability2020
Professor Suraksha Gupta
Nations as brands: Cinema's place in the branding role2020
Professor Suraksha Gupta
Role of big data and social media analytics for business to business sustainability: A participatory web context2020
Professor Suraksha Gupta
The effects of trust and peer influence on corporate brand—Consumer relationships and consumer loyalty2020
Professor Suraksha Gupta
The impact of brand value on brand competitiveness2020
Professor Suraksha Gupta
Conceptualizing and managing corporate logo: a qualitative study2019
Dr Qionglei Yu
Professor Suraksha Gupta
Enhancing university brand image and reputation through customer value co-creation behaviour2019
Dr Qionglei Yu
Professor Suraksha Gupta
Far apart yet close by: Social media and acculturation among international students in the UK2019
Professor Suraksha Gupta
Fostering inclusive innovation in developing economies: an integrative framework for multinational enterprises2019
Professor Suraksha Gupta
Fostering Inclusive Innovation in Developing Economies: An Integrative Framework for Multinational Enterprises2019
Professor Suraksha Gupta
Innovation in Sustainability Initiatives through Reverse Channels2019
Professor Suraksha Gupta
Knowledge sharing by entrepreneurs in a virtual community of practice (VCoP)2019
Professor Suraksha Gupta
Leveraging Big Data Analytics to Improve Quality of Care in Healthcare Organizations: A Configurational Perspective2019
Professor Suraksha Gupta
Linking identity and heritage with image and a reputation for competition2019
Professor Suraksha Gupta
Localization of Computer-Mediated Communication and Corporate Impression on Online Communities2019
Professor Suraksha Gupta
Multinational Enterprise and Inclusive Innovation at the Bottom of the Pyramid: A Systematic Literature Review2019
Professor Suraksha Gupta
Role of MNEs in building zero waste communities2019
Professor Suraksha Gupta
Vertical stakeholder collaborations for firm innovativeness in new product development: The moderating roles of legal bonds and operational linkages2019
Professor Suraksha Gupta
How do entrepreneurs learn and engage in an online community-of-practice? A case study approach2018
Professor Suraksha Gupta
Investigating relationship types for creating brand value for resellers2018
Professor Suraksha Gupta
Professor Amanda Broderick
Investigating the effects of smart technology on customer dynamics and customer experience2018
Professor Suraksha Gupta
Perceptional components of brand equity: Configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention2018
Professor Suraksha Gupta
Brand adoption by BoP retailers2017
Professor Suraksha Gupta
Catalysing innovation for social impact: The role of social enterprises in the Indian sanitation sector2017
Professor Suraksha Gupta
Digital technology and marketing management capability: achieving growth in SMEs2017
Professor Suraksha Gupta
Integrating identity, strategy and communications for trust, loyalty and commitment2017
Professor Suraksha Gupta
A review of the Accidental Scholar: SAGE 2014, Sage Response, Pro ed. 2014 (ISBN-10: 935150039X ISBN-13: 978-9351500391) by Jagish N. Sheth and John Yow2016
Professor Suraksha Gupta
Critical brand innovation factors (CBIF): Understanding innovation and market performance in the Chinese high-tech service industry2016
Professor Suraksha Gupta
Enhancing Brand Equity Through Sustainability: Waste Recycling2016
Dr Qionglei Yu
Dr Yousra Asaad
Professor Suraksha Gupta
IMO and internal branding outcomes: an employee perspective in UK HE2016
Professor Suraksha Gupta
Influence of innovation capability and customer experience on reputation and loyalty2016
Professor Suraksha Gupta
Marketing innovation: A consequence of competitiveness2016
Professor Suraksha Gupta
Returns on Social Development Initiatives of MNEs: Issues and Perspectives2016
Professor Suraksha Gupta
The local brand representative in reseller networks2016
Professor Suraksha Gupta
Value added reseller or value at risk: The dark side of relationships with VARs2016
Professor Suraksha Gupta
Brands in, from and to emerging markets: The role of industrial relationships2015
Professor Suraksha Gupta
Dr Eleftherios Alamanos
The effect of digital signage on shoppers' behavior: The role of the evoked experience2014