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Lookup NU author(s): Professor Suraksha Gupta
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License (CC BY-NC-ND).
Author(s): Gupta S
Publication type: Review
Publication status: Published
Journal: Industrial Marketing Management
Year: 2016
Volume: 58
Pages: 190-191
Print publication date: 01/10/2016
Online publication date: 04/05/2015
Acceptance date: 03/04/2015
ISSN (print): 0019-8501
ISSN (electronic): 1873-2062
URL: https://doi.org/10.1016/j.indmarman.2015.04.001
DOI: 10.1016/j.indmarman.2015.04.001