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Lookup NU author(s): Dr Elena Chatzopoulou, Professor Raffaele Filieri
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Author(s): Chatzopoulou E, Filieri R
Publication type: Conference Proceedings (inc. Abstract)
Publication status: Published
Conference Name: 47th EMAC
Year of Conference: 2018
Online publication date: 29/05/2018
Acceptance date: 05/03/2018
Publisher: European Marketing Academy
URL: http://www.emac-online.org/r/default.asp?iId=FMHGKF