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Actors who make cross-national communication networks: the ethnic restaurants setting of word of mouth, authenticity and quality

Lookup NU author(s): Dr Elena Chatzopoulou, Professor Raffaele Filieri


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Publication metadata

Author(s): Chatzopoulou E, Filieri R

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Published

Conference Name: 47th EMAC

Year of Conference: 2018

Online publication date: 29/05/2018

Acceptance date: 05/03/2018

Publisher: European Marketing Academy