Browse by author
Lookup NU author(s): Professor Suraksha Gupta
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License (CC BY-NC-ND).
© 2018 Elsevier Inc. This paper contributes to the literature on nation branding. We investigate how a country's attributes, as reflected by its cinema, built travel destination attractiveness for consumers. Our field study adds to the literature on the role of cinema in consumer place branding. The research model analysis results show that a country's infrastructural, cultural, political, social and environmental attributes influence nation branding. Travellers’ personal traits act as moderators, and travellers positively view these country attributes through the lenses of their own experiences. As practical implications, the findings are valuable to country managers whose responsibility is building the brand image of their nations.
Author(s): Gupta S, Foroudi MM, Vaatanen J, Gupta S, Tiu Wright L
Publication type: Article
Publication status: Published
Journal: Journal of Business Research
Year: 2020
Volume: 116
Pages: 721-733
Print publication date: 01/08/2020
Online publication date: 27/02/2018
Acceptance date: 10/02/2018
Date deposited: 19/10/2018
ISSN (print): 0148-2963
ISSN (electronic): 1873-7978
Publisher: Elsevier Inc.
URL: https://doi.org/10.1016/j.jbusres.2018.02.017
DOI: 10.1016/j.jbusres.2018.02.017
Altmetrics provided by Altmetric