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Lookup NU author(s): Professor Raffaele Filieri, Dr Elena Chatzopoulou
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Author(s): Filieri R, Lin Z, D’Antone S, Chatzopoulou E
Publication type: Conference Proceedings (inc. Abstract)
Publication status: Published
Conference Name: 47th EMAC
Year of Conference: 2018
Acceptance date: 05/03/2018
Publisher: European Marketing Academy
URL: http://www.emac-2018.org/UserFiles/EMAC%20Web.pdf