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Perceived Globalness and Localness in B2B Brands: A Co-Branding Perspective

Lookup NU author(s): Professor Klaus Schoefer


The full text of this item is currently under embargo and cannot be made publicly available until 17/04/2020.

Publication metadata

Author(s): Mohan M, Brown BP, Sichtmann C, Schoefer K

Publication type: Article

Publication status: Published

Journal: Industrial Marketing Management

Year: 2018

Volume: 72

Pages: 59-70

Print publication date: 01/07/2018

Online publication date: 17/04/2018

Acceptance date: 30/03/2018

Date deposited: 03/04/2018

ISSN (print): 0019-8501

ISSN (electronic): 1873-2062

Publisher: Elsevier Inc.


DOI: 10.1016/j.indmarman.2018.03.014


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