Cinehacking Cape Town - Embracing informality in pursuit of high quality media

Green, DP; Schofield, G; Pritchard, G; Olivier, P; Wright, P

doi:10.1145/3025453.3025481

Cinehacking Cape Town - Embracing informality in pursuit of high quality media

Lookup NU author(s): Dave Green, Dr Guy Schofield, Dr Gary Pritchard, Professor Patrick Olivier ORCiD, Emeritus Professor Pete Wright

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Abstract

© 2017 ACM. Although many common tools of media making such as video cameras have become more accessible in recent years, many remain inaccessible. Cinematography, lighting and sound-recording equipment for example can be prohibitively expensive to obtain, complex to configure, and/or require specialist knowledge to operate effectively. These barriers can prevent non-professionals who want to produce high-quality media from being able to. Cinehack is an ongoing project to research ways to overcome these barriers. In this paper, we specifically report on Cinehack: Cape Town, a participatory media making project. By co-producing hip hop videos within a community for whom media making is often a 'means-to-an-end', we were able gain insights into the kinds of support needed to enable high quality media making by non-professionals. Specifically, we highlight ways to meet users' needs by embracing informal codes of practice via experimental making and peer-support.