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The Impact of Environmental Recall and Carbon Taxation on the Carbon Footprint of Supermarket Shopping

Lookup NU author(s): Dr Luca Panzone, Professor Daniel ZizzoORCiD



This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License (CC BY-NC-ND).


This study uses an incentive-compatible experimental online supermarket to assess whether prior environmentally-friendly behaviour outside the store and carbon taxes motivate sustainable consumption. Previous research suggests that past decisions may influence current decisions because consumers compensate morally desirable and undesirable acts over time, and carbon taxes have been promoted as effective tools to reduce the carbon footprint of food baskets. After controlling for past consumption, results show that being required to recall past environmentally-friendly behaviour before shopping led consumers to purchase more sustainable food baskets. Carbon taxation also strongly reduces the carbon footprint of food baskets, showing no interaction with the task of recalling past behaviours.

Publication metadata

Author(s): Panzone LA, Ulph A, Zizzo DJ, Hilton D, Clear A

Publication type: Article

Publication status: Published

Journal: Journal of Environmental Economics and Management

Year: 2021

Volume: 109

Print publication date: 13/09/2021

Online publication date: 05/07/2018

Acceptance date: 07/06/2018

Date deposited: 20/06/2018

ISSN (print): 0095-0696

ISSN (electronic): 1096-0449

Publisher: Academic Press


DOI: 10.1016/j.jeem.2018.06.002


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