ePrints

Finding Values in Diversity: Exploring the Effectiveness of Mono- and Multi-Ethnic Marketing Communications

Lookup NU author(s): Dr Tana Licsandru

Downloads

Full text for this publication is not currently held within this repository. Alternative links are provided below where available.

Publication metadata

Author(s): Licsandru TC, Cui CC

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Published

Conference Name: 51st Academy of Marketing Conference

Year of Conference: 2018

Online publication date: 02/07/2018

Acceptance date: 13/04/2018

Publisher: Academy of Marketing

URL: https://www.academyofmarketing.org/conference/conference-history/conference-2018/

Share