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Lookup NU author(s): Dr Tana Licsandru
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Author(s): Licsandru TC, Cui CC
Publication type: Conference Proceedings (inc. Abstract)
Publication status: Published
Conference Name: 50th Academy of Marketing Conference
Year of Conference: 2017
Online publication date: 03/07/2017
Acceptance date: 15/04/2017
Publisher: Academy of Marketing
URL: https://www.academyofmarketing.org/conference/conference-2017/