Browse by author
Lookup NU author(s): Professor Markus Blut, Ruby Zhang
Full text for this publication is not currently held within this repository. Alternative links are provided below where available.
© 2018, Marco Hubert, Markus Blut, Christian Brock, Ruby Wenjiao Zhang, Vincent Koch and René Riedl. Purpose: This study aims to develop a comprehensive adoption model that combines constructs from various theories and tests these theories against each other. The study combines a technology acceptance model, innovation diffusion theory and risk theory. It develops this model in a smart home applications context. Design/methodology/approach: The study is based on an online survey consisting of 409 participants, and the data are analyzed using structural equation modeling. Findings: Each theory provides unique insights into technology acceptance and numerous constructs are interrelated. Predictors from innovation diffusion and risk theory often display indirect effects through technology acceptance variables. The study identifies risk perception as a major inhibitor of use intention, mediated through perceived usefulness. Results reveal that the most important determinants of use intention are compatibility and usefulness of the application. Research limitations/implications: Studies which do not examine different theories together may not be able to detect the indirect effects of some predictors and could falsely conclude that these predictors do no matter. The findings emphasize the crucial role of compatibility, perceived usefulness and various risk facets associated with smart homes. Originality/value: This study broadens the understanding about the necessity of combining acceptance and adoption drivers from several theories to better understand the usage of complex technological systems such as smart home applications.
Author(s): Hubert M, Blut M, Brock C, Zhang RW, Koch V, Riedl R
Publication type: Article
Publication status: Published
Journal: European Journal of Marketing
Year: 2019
Volume: 53
Issue: 6
Pages: 1073-1098
Online publication date: 21/09/2018
Acceptance date: 18/05/2018
ISSN (print): 0309-0566
ISSN (electronic): 1758-7123
Publisher: Emerald Group Publishing Ltd
URL: https://doi.org/10.1108/EJM-12-2016-0794
DOI: 10.1108/EJM-12-2016-0794
Altmetrics provided by Altmetric
