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Far apart yet close by: Social media and acculturation among international students in the UK

Lookup NU author(s): Dr Qionglei Yu, Professor Suraksha Gupta

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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License (CC BY-NC-ND).


Abstract

© 2018 This paper investigates international students' acculturation, an important aspect for universities to consider when they try to develop a positive loyal customer relationship with international students. The paper presents the influences of social media usage on international students' acculturation process in both psychological and behavioural aspects, and whether international students' acculturation predicts students' academic achievement, perceived value and university loyalty. Self-identification is examined for its moderating effect between social media usage and Chinese international students' acculturation. This study collected samples from Chinese international students studying in UK universities. The results find that Chinese international students' psychological acculturation to the host culture has no significant relationship with their academic achievement, but their strong self-identification can help with their host culture acculturation. This study makes contributions in current acculturation research and managerial practice for universities which target international markets.


Publication metadata

Author(s): Yu Q, Foroudi P, Gupta S

Publication type: Article

Publication status: Published

Journal: Technological Forecasting and Social Change

Year: 2019

Volume: 145

Pages: 493-502

Print publication date: 01/08/2019

Online publication date: 03/10/2018

Acceptance date: 21/09/2018

Date deposited: 19/10/2018

ISSN (print): 0040-1625

ISSN (electronic): 1873-5509

Publisher: Elsevier Inc.

URL: https://doi.org/10.1016/j.techfore.2018.09.026

DOI: 10.1016/j.techfore.2018.09.026


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