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Lookup NU author(s): Dr Qionglei YuORCiD, Professor Suraksha Gupta
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License (CC BY-NC-ND).
© 2018 This paper investigates international students' acculturation, an important aspect for universities to consider when they try to develop a positive loyal customer relationship with international students. The paper presents the influences of social media usage on international students' acculturation process in both psychological and behavioural aspects, and whether international students' acculturation predicts students' academic achievement, perceived value and university loyalty. Self-identification is examined for its moderating effect between social media usage and Chinese international students' acculturation. This study collected samples from Chinese international students studying in UK universities. The results find that Chinese international students' psychological acculturation to the host culture has no significant relationship with their academic achievement, but their strong self-identification can help with their host culture acculturation. This study makes contributions in current acculturation research and managerial practice for universities which target international markets.
Author(s): Yu Q, Foroudi P, Gupta S
Publication type: Article
Publication status: Published
Journal: Technological Forecasting and Social Change
Year: 2019
Volume: 145
Pages: 493-502
Print publication date: 01/08/2019
Online publication date: 03/10/2018
Acceptance date: 21/09/2018
Date deposited: 19/10/2018
ISSN (print): 0040-1625
ISSN (electronic): 1873-5509
Publisher: Elsevier Inc.
URL: https://doi.org/10.1016/j.techfore.2018.09.026
DOI: 10.1016/j.techfore.2018.09.026
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