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Enhancing university brand image and reputation through customer value co-creation behaviour

Lookup NU author(s): Professor Suraksha Gupta

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Publication metadata

Author(s): Foroudi P, Yu Q, Gupta S, Foroudi MM

Publication type: Article

Publication status: Published

Journal: Technological Forecasting and Social Change

Year: 2019

Volume: 138

Pages: 218-227

Print publication date: 01/01/2019

Online publication date: 17/10/2018

Acceptance date: 04/09/2018

Date deposited: 19/10/2018

ISSN (print): 0040-1625

ISSN (electronic): 1873-5509

Publisher: Elsevier Inc.

URL: https://doi.org/10.1016/j.techfore.2018.09.006

DOI: 10.1016/j.techfore.2018.09.006


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