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Towards a Model of Inclusive Ethnic Advertising: An Abstract

Lookup NU author(s): Dr Tana Licsandru

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Publication metadata

Author(s): Licsandru TC, Cui CC

Editor(s): Wu S., Pantoja F., Krey N.

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Published

Conference Name: Marketing Opportunities and Challenges in a Changing Global Marketplace. AMSAC 2019. Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Year of Conference: 2020

Online publication date: 16/06/2020

Acceptance date: 02/04/2018

ISSN: 9783030391645

Publisher: Springer, Cham

URL: https://doi.org/10.1007/978-3-030-39165-2_88

DOI: 10.1007/978-3-030-39165-2_88

Library holdings: Search Newcastle University Library for this item

Series Title: Developments in Marketing Science: Proceedings of the Academy of Marketing Science

ISBN: 9783030391652

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