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Lookup NU author(s): Erin Coulson, Dr Shirley ColemanORCiD, Professor Natalia Yannopoulou, Professor Savvas PapagiannidisORCiD
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Author(s): Coulson E, Coleman S, Yannopoulou N, Papagiannidis S
Publication type: Conference Proceedings (inc. Abstract)
Publication status: Published
Conference Name: European Network for Business and Industrial Statistics (ENBIS-19)
Year of Conference: 2019
Online publication date: 02/09/2019
Acceptance date: 09/05/2019
Publisher: ENBIS
URL: https://www.enbis.org/activities/events/current/613_ENBIS_19_in_Budapest//programmeitem/2918_Business_Insight_and_Support_from_Analysis_of_Digital_Marketing_Data_in_an_SME