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Special Session: Cultural Identity and Adaptation in Global Marketplaces: Methodological, Conceptual, and Empirical Insights: An Abstract

Lookup NU author(s): Dr Tana Licsandru

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This is the authors' accepted manuscript of a conference proceedings (inc. abstract) that has been published in its final definitive form by Springer, 2019.

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Author(s): Nakata C, Demangeot C, Kipnis E, Cui CC, Pullig C, Licsandru TC

Editor(s): Rossi P.; Krey N.

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Published

Conference Name: Finding New Ways to Engage and Satisfy Global Customers. AMSWMC 2018. Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Year of Conference: 2019

Pages: 681-682

Online publication date: 02/04/2019

Acceptance date: 02/04/2019

Date deposited: 18/07/2019

ISSN: 2363-6165

Publisher: Springer

URL: https://doi.org/10.1007/978-3-030-02568-7_185

DOI: 10.1007/978-3-030-02568-7_185

Library holdings: Search Newcastle University Library for this item

ISBN: 9783030025670

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