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Business models within mobile gaming experience

Lookup NU author(s): Dr David GolightlyORCiD


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© 2016 by Taylor & Francis Group, LLC. This chapter is an exploration of mobile games, and how the business models used in mobile games can affect enjoyment. Two business models are analyzed in this project: Freemium and Advergaming. The chapter reviews game enjoyment, focusing on the concept of the flow and the Gameflow model, using this framework to consider how different business models may impact the enjoyment and experience of mobile gaming. This is followed by an evaluation case study with 15 gamers of different games with different business models. The results showed that business models can affect enjoyment in games in several ways. Enjoyment can be easily interrupted or disturbed by business models in games. Some ingame strategies are more accepted than others. Also, the business models are not a reason to abandon a game when they are applied in a moderated way. We recommend that, with adaptations, flow and the Gameflow tool provide useful perspectives for understanding mobile gaming and the influence of business models of gaming experience.

Publication metadata

Author(s): Luna CLH, Golightly D

Editor(s): Garcia-Ruiz MA

Publication type: Book Chapter

Publication status: Published

Book Title: Games User Research: A Case Study Approach

Year: 2016

Pages: 189-208

Print publication date: 12/05/2016

Online publication date: 19/12/2017

Acceptance date: 02/04/2016

Publisher: CRC Press

Place Published: New York


DOI: 10.1201/b21564

Notes: 9781498706407 Hardback ISBN.

Library holdings: Search Newcastle University Library for this item

ISBN: 9781498706421