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Using Problem Structuring Methods to Design Innovative Business Models

Lookup NU author(s): Dr Adrian SmallORCiD


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The rapid evolution of digital health technologies has given rise to new opportunities for telehealth and telecare (telehealthcare) solutions to address fundamental challenges. Research in digital health and health information technology has focused on government health strategy and policy issues at the macro level, or user acceptance amongst healthcare professionals and patients at the micro level. The emerging evidence base is highly skewed towards research and evaluation for telehealth and telemedicine solutions aimed at Clinical Professionals and patients with long term medical conditions, as opposed to assisted independent living in the home. Business models have increasingly gained the attention of academics and practitioners alike but their development is lagging within the health and social care sectors. Different conceptualizations of the business model construct are possibly due to the varying contexts and scopes under which business models are studied. Business models allow an exploration into how enterprises work allowing stakeholders to understand the ‘customer’ and what this ‘customer’, therefore, ‘values’. There are, however, divergent views on what constitutes a ‘classical’ business and/or a service dominant logic model. Problem structuring methods are proposed as one way designers and creators of business and service models can attempt to understand and create new ways to address the problems of adoption of telehealthcare solutions.

Publication metadata

Author(s): Small A, Bhattacharya S, Wainwright D

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Published

Conference Name: 30th European Conference on Operational Research (EURO 2019)

Year of Conference: 2019

Acceptance date: 18/02/2019

Publisher: European Association of Operational Research Society