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Linking identity and heritage with image and a reputation for competition

Lookup NU author(s): Professor Suraksha Gupta

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Abstract

Our study investigates the role of identity and heritage of a place in creating competitiveness of the place and its retailers, by utilizing its image and reputation to improve its attraction for tourists. We explored the perceptions of tourists to test a conceptual model which was developed using concepts available in current academic literature. Data were collected relating to a famous retail store in London which is a popular destination. Findings from a survey of 294 store tourists visiting the store suggest that place heritage is the key driver of competitiveness of both the retailer and place, through their image and reputation. The study has important implications for the expansion of current literature, theory development and business practices. Limitations of the study are outlined and directions for future research are considered.

Publication metadata

Author(s): Foroudi P, Cuomo MT, Foroudi MM, Katsikeas CS, Gupta S

Publication type: Article

Publication status: Published

Journal: Journal of Business Research

Year: 2019

Volume: 113

Pages: 317-325

Print publication date: 01/05/2020

Online publication date: 01/11/2019

Acceptance date: 26/09/2019

Date deposited: 06/11/2019

ISSN (print): 0148-2963

ISSN (electronic): 1873-7978

Publisher: Elsevier Inc.

URL: https://doi.org/10.1016/j.jbusres.2019.09.042

DOI: 10.1016/j.jbusres.2019.09.042

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