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Elon Musk: Saving the Fate of Tesla

Lookup NU author(s): Dr Saurabh BhattacharyaORCiD


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In 2018, Tesla Inc. was one of the highest-valued automobile companies in the United States—despite never reporting profits. Although Elon Musk, the founder and chief executive officer of Tesla Inc., was appreciated for his vision, learning capabilities, active presence on social media, and dedication, he was also criticized for his leadership style and controversial tweets regarding the privatization of the company. Analysts and short sellers believed Musk’s narrative ability had caused Tesla Inc. to become overvalued and suspected that the company was actually on the verge of bankruptcy. Did Musk’s leadership do more harm than good? Would he be able to save Tesla Inc.?

Publication metadata

Author(s): Agnihotri A, Bhattacharya S

Publication type: Online Publication

Publication status: Published

Series Title: Ivey Publishing

Year: 2019

Description: Business Case Study

Acceptance date: 29/03/2019

Publisher: Ivey Publishing

Place Published: London, OT, Canada