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Lookup NU author(s): Dr Saurabh BhattacharyaORCiD
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The case discusses the rapid success and competitive challenges of Guangzhou Chimelong Group Co. Ltd.’s (Chimelong's) marine-based recreational theme park, Chimelong Ocean Kingdom. The theme park was one of the biggest in China and had won several awards for its size and programs, but Western players such as the Walt Disney Company were expanding into China, and several smaller marine-based theme park players were entering the market, posing the threat of imitation to Ocean Kingdom. How should the theme park compete against leading multinationals and burgeoning Chinese domestic players? Could Ocean Kingdom sustain its competitive advantage against these players?
Author(s): Agnihotri A, Bhattacharya S
Publication type: Online Publication
Publication status: Published
Series Title: Ivey Publishing
Year: 2019
Description: Business Case Study
Acceptance date: 26/07/2019
Publisher: Ivey Publishing
Place Published: London, OT, Canada
URL: https://www.iveycases.com/ProductView.aspx?id=104542
