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Chimelong Ocean Kingdom: A Sustainable Competitive Advantage?

Lookup NU author(s): Dr Saurabh BhattacharyaORCiD


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The case discusses the rapid success and competitive challenges of Guangzhou Chimelong Group Co. Ltd.’s (Chimelong's) marine-based recreational theme park, Chimelong Ocean Kingdom. The theme park was one of the biggest in China and had won several awards for its size and programs, but Western players such as the Walt Disney Company were expanding into China, and several smaller marine-based theme park players were entering the market, posing the threat of imitation to Ocean Kingdom. How should the theme park compete against leading multinationals and burgeoning Chinese domestic players? Could Ocean Kingdom sustain its competitive advantage against these players?

Publication metadata

Author(s): Agnihotri A, Bhattacharya S

Publication type: Online Publication

Publication status: Published

Series Title: Ivey Publishing

Year: 2019

Description: Business Case Study

Acceptance date: 26/07/2019

Publisher: Ivey Publishing

Place Published: London, OT, Canada