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An Exploration into the Effects of Digital Co-branding within B2B E-Commerce: An Action Research Case Study within the B2B Marine Engineering Industry

Lookup NU author(s): Erin Coulson, Professor Savvas PapagiannidisORCiD, Dr Shirley ColemanORCiD, Professor Natalia Yannopoulou


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Publication metadata

Author(s): Coulson E, Papagiannidis S, Coleman S, Yannopoulou N

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Published

Conference Name: 19th International Conference on Electronic Business (ICEB 2019)

Year of Conference: 2019

Online publication date: 10/12/2019

Acceptance date: 02/04/2018

Publisher: Association of Information Systems