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Standardization versus Adaptation of Brand Activism: The role of culture on millennial female consumers’ perception of Femvertising

Lookup NU author(s): Dr Tana Licsandru

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Publication metadata

Author(s): Bhatt R, Licsandru TC

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Published

Conference Name: 2020 AMA Summer Academic Conference

Year of Conference: 2020

Online publication date: 18/08/2020

Acceptance date: 02/04/2018

Publisher: American Marketing Association

URL: https://www.ama.org/events/conference/2020-ama-summer-academic-conference-august-2020/

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