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Lookup NU author(s): Dr Tana Licsandru
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Author(s): Licsandru TC, Cui CC
Publication type: Conference Proceedings (inc. Abstract)
Publication status: Published
Conference Name: 2020 AMA Summer Academic Conference
Year of Conference: 2020
Pages: 795-798
Acceptance date: 02/04/2020
Publisher: American Marketing Association
URL: https://www.ama.org/wp-content/uploads/2020/08/1955_ExOrdo-amasummer2020-Version-4.pdf
Library holdings: Search Newcastle University Library for this item
ISBN: 9780877570080
