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Noora Health: An Innovative Human-Centred Health Care Design

Lookup NU author(s): Dr Saurabh BhattacharyaORCiD


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Noora Health, an India-based non-profit, through its Care Compassion Program (CCP), which was based on human-centred design principles, aimed to reduce readmission rates and complications after patients were discharged from the hospital. While implementing the program in several hospitals across India, the chief executive officer of Noora Health faced several challenges. These challenges included convincing nurses to train patients’ family members in caregiving and increasing the scope and scale of the CCP. By early 2019, Noora Health had successfully implemented the program across 110 hospitals in India. What should the company further undertake to prove the program’s effectiveness and enhance its scope and scale?

Publication metadata

Author(s): Agnihotri A, Bhattacharya S

Publication type: Online Publication

Publication status: Published

Series Title: Ivey Publishing

Year: 2020

Access Year: 2021

Description: Business Case Study

Acceptance date: 04/05/2020

Publisher: Ivey Publishing

Place Published: London, OT, Canada

Access Date: 7 October