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Lookup NU author(s): Dr Saurabh BhattacharyaORCiD
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Noora Health, an India-based non-profit, through its Care Compassion Program (CCP), which was based on human-centred design principles, aimed to reduce readmission rates and complications after patients were discharged from the hospital. While implementing the program in several hospitals across India, the chief executive officer of Noora Health faced several challenges. These challenges included convincing nurses to train patients’ family members in caregiving and increasing the scope and scale of the CCP. By early 2019, Noora Health had successfully implemented the program across 110 hospitals in India. What should the company further undertake to prove the program’s effectiveness and enhance its scope and scale?
Author(s): Agnihotri A, Bhattacharya S
Publication type: Online Publication
Publication status: Published
Series Title: Ivey Publishing
Year: 2020
Access Year: 2021
Description: Business Case Study
Acceptance date: 04/05/2020
Publisher: Ivey Publishing
Place Published: London, OT, Canada
Access Date: 7 October
URL: https://www.iveypublishing.ca/s/product/noora-health-an-innovative-humancentred-health-care-design/01t5c00000CwpciAAB
