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Design of Experiments for Business Improvement in SME Marketing Strategies.

Lookup NU author(s): Dr Erin Coulson, Dr Shirley ColemanORCiD, Professor Savvas PapagiannidisORCiD, Professor Natalia Yannopoulou


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Publication metadata

Author(s): Coulson E, Coleman S, Papagiannidis S, Yannopoulou N

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Published

Conference Name: European Network of Business and Industrial Statistics (ENBIS-20)

Year of Conference: 2020

Print publication date: 01/09/2020

Acceptance date: 01/09/2020

Publisher: ENBIS