Toggle Main Menu Toggle Search

Open Access padlockePrints

Can Media Neutrality Limit Creative Potential? How Advertising's Use of Ideation Templates Fares across Media

Lookup NU author(s): Dr Alexander Tevi


Full text for this publication is not currently held within this repository. Alternative links are provided below where available.

Publication metadata

Author(s): Tevi A, Koslow S, Parker J

Publication type: Article

Publication status: Published

Journal: Journal of Advertising Research

Year: 2019

Volume: 59

Issue: 3

Pages: 312-328

Print publication date: 01/09/2019

Online publication date: 02/09/2019

Acceptance date: 24/05/2018

ISSN (print): 0021-8499

ISSN (electronic): 1740-1909


DOI: 10.2501/JAR-2018-040


Altmetrics provided by Altmetric