Publications by Dr Alexander Tevi - ePrints

Newcastle Authors	Title	Year
Dr Alexander Tevi	Creative Performance in professional advertising development: The role of ideation templates, consumer insight, and intrinsic motivation	2025
Dr Alexander Tevi	How does consumer insight support the leap to a creative idea? Inside the creative process: shifting the advertising appeal from functional to emotional	2021
Dr Alexander Tevi	Can Media Neutrality Limit Creative Potential? How Advertising's Use of Ideation Templates Fares across Media	2019
Dr Alexander Tevi	Even “Bad” Clients Deserve Quality Advertising: Using the Templates Creative Ideation Technique to Overcome the Limitations of Client Quality	2019
Dr Alexander Tevi	How Rhetoric Theory Informs the Creative Advertising Development Process: Reconciling Differences between Advertising Scholarship and Practice	2018
Dr Alexander Tevi	In the Beginning Was the Word: Establishing Foundations for Creativity Research in Rhetoric Theory	2017
Dr Alexander Tevi	In the beginning was the word: establishing the foundations for creativity research in rhetoric theory	2017
Dr Alexander Tevi	The Effect of Multiple Rebranding on Customer Loyalty in Nigerian Mobile Telephony	2013
Dr Alexander Tevi	Understanding Corporate Rebranding: An Evolution Theory Perspective	2013