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The Newcastle University research output collection, currently available on ePrints, will shortly be moving to a new open repository platform, Figshare. To prepare for the data migration we have paused adding new content to ePrints, and will resume once the new repository is launched. During this time you will continue to have access to ePrints (but no new content will appear). We will share updates here when available.

Even “Bad” Clients Deserve Quality Advertising: Using the Templates Creative Ideation Technique to Overcome the Limitations of Client Quality

Lookup NU author(s): Dr Alexander TeviORCiD

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Publication metadata

Author(s): Tevi A, Koslow S, Parker J

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Published

Conference Name: 18th International Conference on Research in Advertising (ICORIA) 2019

Year of Conference: 2019

Pages: 1-21

Online publication date: 29/06/2019

Acceptance date: 02/04/2016

Publisher: European Advertising Academy

URL: http://www.europeanadvertisingacademy.org/conference2019/


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