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The Newcastle University research output collection, currently available on ePrints, will shortly be moving to a new open repository platform, Figshare. To prepare for the data migration we have paused adding new content to ePrints, and will resume once the new repository is launched. During this time you will continue to have access to ePrints (but no new content will appear). We will share updates here when available.

The Effect of Multiple Rebranding on Customer Loyalty in Nigerian Mobile Telephony

Lookup NU author(s): Dr Alexander TeviORCiD

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This work is licensed under a Creative Commons Attribution 4.0 International License (CC BY 4.0).


Publication metadata

Author(s): Tevi A

Publication type: Article

Publication status: Published

Journal: International Journal of Marketing Studies

Year: 2013

Volume: 5

Issue: 2

Pages: 120-130

Online publication date: 05/03/2013

Date deposited: 06/11/2023

ISSN (print): 1918-719X

ISSN (electronic): 1918-7203

Publisher: Canadian Center of Science and Education

URL: https://doi.org/10.5539/ijms.v5n2p120

DOI: 10.5539/ijms.v5n2p120


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