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The Effect of Multiple Rebranding on Customer Loyalty in Nigerian Mobile Telephony

Lookup NU author(s): Dr Alexander Tevi

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This work is licensed under a Creative Commons Attribution 4.0 International License (CC BY 4.0).

Publication metadata

Author(s): Tevi A

Publication type: Article

Publication status: Published

Journal: International Journal of Marketing Studies

Year: 2013

Volume: 5

Issue: 2

Pages: 120-130

Online publication date: 05/03/2013

Date deposited: 06/11/2023

ISSN (print): 1918-719X

ISSN (electronic): 1918-7203

Publisher: Canadian Center of Science and Education

URL: https://doi.org/10.5539/ijms.v5n2p120

DOI: 10.5539/ijms.v5n2p120

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