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Understanding Corporate Rebranding: An Evolution Theory Perspective

Lookup NU author(s): Dr Alexander Tevi

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Author(s): Tevi A, Otubanjo O

Publication type: Article

Publication status: Published

Journal: International Journal of Marketing Studies

Year: 2013

Volume: 5

Issue: 3

Pages: 87-93

Online publication date: 15/04/2013

Date deposited: 26/10/2023

ISSN (print): 1918-719X

ISSN (electronic): 1918-7203

Publisher: Candian Center of Science and Education

URL: https://doi.org/10.5539/ijms.v5n3p87

DOI: 10.5539/ijms.v5n3p87

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