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'A social justice logic': how digital commerce enables value co-creation at the bottom of the pyramid

Lookup NU author(s): Hesty Utami, Dr Eleftherios Alamanos, Dr Sharron Kuznesof


The full text of this item is currently under embargo and cannot be made publicly available until 04/11/2022.

Publication metadata

Author(s): Utami H N, Alamanos E, Kuznesof S

Publication type: Article

Publication status: Published

Journal: Journal of Marketing Management

Year: 2021

Pages: epub ahead of print

Online publication date: 04/05/2021

Acceptance date: 18/01/2021

Date deposited: 19/01/2021

ISSN (print): 0267-257X

ISSN (electronic): 1472-1376

Publisher: Taylor & Francis


DOI: 10.1080/0267257X.2021.1908399


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