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Find your voice: Development and validation of a brand tone of voice scale

Lookup NU author(s): Dr Artyom Golossenko

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Author(s): Tran H-A, Golossenko A

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Published

Conference Name: The European Marketing Academy (EMAC)

Year of Conference: 2021

Acceptance date: 30/04/2021

URL: https://www.kozminski.edu.pl/en/events/emac-regional-conference-2021

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