Toggle Main Menu Toggle Search

Open Access padlockePrints

Browsing publications by Dr Artyom Golossenko.

Newcastle AuthorsTitleYearFull text
Professor Darren Kelsey
Professor Natalia Yannopoulou
Professor Andrea Whittle
Dr Artyom Golossenko
 The (Army) Hero with a thousand faces: A Discourse-Mythological Approach to theorizing archetypal blending in contemporary advertising2023
Dr Artyom Golossenko
Am I being dehumanized? Development and validation of the experience of dehumanization measurement2023
Dr Artyom Golossenko
Find your voice: Development and validation of a brand tone of voice scale2021
Dr Artyom Golossenko
Seeing brands as humans: Development and validation of a brand anthropomorphism scale2020