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Browsing publications by Dr Artyom Golossenko.

Newcastle AuthorsTitleYearFull text
Dr Darren Kelsey
Professor Natalia Yannopoulou
Professor Andrea Whittle
Dr Artyom Golossenko
 The (Army) Hero with a thousand faces: A Discourse-Mythological Approach to theorizing archetypal blending in contemporary advertising2023
Dr Artyom Golossenko
Am I being dehumanized? Development and validation of the experience of dehumanization measurement2023
Dr Artyom Golossenko
Find your voice: Development and validation of a brand tone of voice scale2021
Dr Artyom Golossenko
Seeing brands as humans: Development and validation of a brand anthropomorphism scale2020