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Impact of customer co-creation behaviour, customer response and customer experiential values on customer journey satisfaction.

Lookup NU author(s): Dr Ying Tueanrat, Professor Eleftherios AlamanosORCiD, Professor Savvas PapagiannidisORCiD


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Publication metadata

Author(s): Tueanrat Y, Alamanos E, Papagiannidis S

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Published

Conference Name: British Academy of Management Conference

Year of Conference: 2021

Acceptance date: 01/06/2021

Publisher: British Academy of Management