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Lookup NU author(s): Professor David Higgins
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License (CC BY-NC-ND).
We examine the Scotch Whisky Association's (SWA) role in protecting "Scotch whisky" between c.1945 and the 1990s. Using new archival evidence, we demonstrate that the SWA lobbied intensively the UK government to achieve harmonization between domestic and European regulations governing Scotch whisky and whisky. The SWA's nonmarket activities were consonant with those of trade associations but, in other respects, the SWA was atypical. Its activity extended to supranational bodies, and it engaged in extensive domestic and foreign litigation. The key message from this article is that it was possible to build the world-renowned appellation "Scotch whisky" even though this marque was not registered as an appellation until the late twentieth century.
Author(s): Bower J, Higgins DM
Publication type: Article
Publication status: Published
Journal: Enterprise & Society
Pages: Epub ahead of print
Online publication date: 13/09/2021
Acceptance date: 10/07/2021
Date deposited: 10/07/2021
ISSN (print): 1467-2227
ISSN (electronic): 1467-2235
Publisher: Cambridge University Press
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