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Litigation and Lobbying in Support of the Marque: The Scotch Whisky Association, c.1945-c.1990

Lookup NU author(s): Professor David Higgins



This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License (CC BY-NC-ND).


We examine the Scotch Whisky Association's (SWA) role in protecting "Scotch whisky" between c.1945 and the 1990s. Using new archival evidence, we demonstrate that the SWA lobbied intensively the UK government to achieve harmonization between domestic and European regulations governing Scotch whisky and whisky. The SWA's nonmarket activities were consonant with those of trade associations but, in other respects, the SWA was atypical. Its activity extended to supranational bodies, and it engaged in extensive domestic and foreign litigation. The key message from this article is that it was possible to build the world-renowned appellation "Scotch whisky" even though this marque was not registered as an appellation until the late twentieth century.

Publication metadata

Author(s): Bower J, Higgins DM

Publication type: Article

Publication status: Published

Journal: Enterprise & Society

Year: 2021

Pages: Epub ahead of print

Online publication date: 13/09/2021

Acceptance date: 10/07/2021

Date deposited: 10/07/2021

ISSN (print): 1467-2227

ISSN (electronic): 1467-2235

Publisher: Cambridge University Press


DOI: 10.1017/eso.2021.33


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