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Lookup NU author(s): Dr Saurabh BhattacharyaORCiD
The full text of this item is currently under embargo and cannot be made publicly available until 22/07/2024.
Author(s): Agnihotri A, Bhattacharya S
Publication type: Article
Publication status: Published
Journal: Industrial Marketing Management
Year: 2021
Volume: 97
Pages: 145-158
Print publication date: 01/08/2021
Online publication date: 22/07/2021
Acceptance date: 11/07/2021
Date deposited: 01/08/2021
ISSN (print): 0019-8501
ISSN (electronic): 1873-2062
Publisher: Elsevier
URL: https://doi.org/10.1016/j.indmarman.2021.07.006
DOI: 10.1016/j.indmarman.2021.07.006
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