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Not everyone appreciates the benefits of social support: the effects of relational self and attachment styles

Lookup NU author(s): Dr Weisha Wang

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Abstract

Research on virtual communities and social support are well documented in psychology and marketing literature. There has been little research on how people react to the health-related information provided by other community members. Drawing from social support, attachment style, and relational self literatures, this research proposes a conceptual framework to examine these issues in the healthcare context, and seeking to understand how marketing messages can affect one’s attitude toward the healthcare community.

Publication metadata

Author(s): Wang W

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Published

Conference Name: International Conference on Digital Health and Medical Analytics: Big data analytics and AI in digital health. DHA2019

Year of Conference: 2019

Online publication date: 25/08/2019

Acceptance date: 28/07/2019

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