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Why am I willing to spend money on experiences that are dependent on others? - A case in in-game purchasing

Lookup NU author(s): Dr Weisha Wang

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Publication metadata

Author(s): Wang W

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Published

Conference Name: China Marketing International Conference 2019 : Globalization 2.0: China and the World Market. Asian Business Association

Year of Conference: 2019

Pages: 851-855

Acceptance date: 18/06/2019

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