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Contradictions, inconsistencies and ambiguities: cobrand personalities and dialectical thinking among bicultural consumers

Lookup NU author(s): Dr Weisha Wang

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Publication metadata

Author(s): Wang W, Reynolds N

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Published

Conference Name: European Academy of Marketing Conference Proceedings: 2015 European Academy of Marketing Conference Proceedings

Year of Conference: 2015

Acceptance date: 03/03/2015

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