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Lookup NU author(s): Dr Harsh Jha
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© AoM 2021.All right reserved.Despite growing attention to framing contests as important discursive struggles in articulating societal challenges and their solutions, most research has focused on competition over which frame becomes dominant. Less attention has been devoted to how macro-level master frames themselves are subjected to processes of meaning elaboration, although these are central for understanding field level dynamics. In this paper, we focus on how a master frame-seen as a relatively stable macro-level meaning structure-can be co-opted, meaning that it is reinterpreted to support a logic of action that is contrary to the original set of meanings.
Author(s): Bohn S, Lohmeyer N, Jha HK, Reinecke J
Publication type: Conference Proceedings (inc. Abstract)
Publication status: Published
Conference Name: 81st Annual Meeting of the Academy of Management 2021: Bringing the Manager Back in Management, AoM 2021
Year of Conference: 2021
Print publication date: 01/08/2021
Online publication date: 26/07/2021
Acceptance date: 26/07/2020
Publisher: Academy of Management
URL: https://doi.org/10.5465/AMBPP.2021.198
DOI: 10.5465/AMBPP.2021.198