Browse by author
Lookup NU author(s): Professor Suraksha Gupta, Dr Rama Kanungo
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License (CC BY-NC-ND).
© 2022 Elsevier Inc. The bottom of the pyramid (BOP) in every developing and frontier economy represents a largely untapped segment of the market that is excluded from formal financial markets because it cannot be served using the traditional financial market channels. We use a mixed-method approach to examine the challenges and intricacies of financial inclusion for the BOP segment in developing and frontier economies. To build a foundation for this debate, we conduct a review of the financial services and intermediaries serving the BOP, using case studies, experts’ insights, and quantitative analysis. Perspectives drawn from case studies of microfinancing firms and experts’ insights are used to explain the collaborations between businesses and formal institutions that can create a viable economic channel useful for serving the BOP segment. Further quantitative analysis demonstrates that a higher degree of financial inclusion for the BOP segment is likely to be achieved through the digitalisation of formal financial intermediaries, like banks.
Author(s): Gupta S, Kanungo RP
Publication type: Article
Publication status: Published
Journal: Journal of Business Research
Year: 2022
Volume: 148
Pages: 262-276
Print publication date: 01/09/2022
Online publication date: 10/05/2022
Acceptance date: 30/04/2022
Date deposited: 18/07/2022
ISSN (print): 0148-2963
ISSN (electronic): 1873-7978
Publisher: Elsevier Inc.
URL: https://doi.org/10.1016/j.jbusres.2022.04.070
DOI: 10.1016/j.jbusres.2022.04.070
ePrints DOI: 10.57711/9dsh-9c39
Altmetrics provided by Altmetric