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From channel integration to platform integration: Capabilities required in hospitality

Lookup NU author(s): Dr Varqa Shamsi BaharORCiD


The full text of this item is currently under embargo and cannot be made publicly available until 25/02/2023.

Publication metadata

Author(s): Bahar VS, Nenonen S, Starr Jr RG

Publication type: Article

Publication status: Published

Journal: Industrial Marketing Management

Year: 2021

Volume: 94

Pages: 19-40

Print publication date: 01/04/2021

Online publication date: 25/02/2021

Acceptance date: 16/02/2021

Date deposited: 03/08/2022

ISSN (print): 0019-8501

ISSN (electronic): 1873-2062

Publisher: Elsevier


DOI: 10.1016/j.indmarman.2021.02.003


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