Newcastle Authors	Title	Year
Dr Varqa Shamsi Bahar	#Fakefamous: how do influencers use disinformation to establish long-term credibility on social media?	2024
Dr Varqa Shamsi Bahar	How do influencers use falsehoods to establish credibility on social media?	2023
Dr Varqa Shamsi Bahar	Coopetition with platforms: Balancing the interplay of cooperation and competition in hospitality	2022
Dr Varqa Shamsi Bahar	Hotels and multi-sided platforms: Coopetition and platform integration [PhD Thesis]	2022
Dr Varqa Shamsi Bahar	On the same boat but singing a different tune: Coopetition between hotels and platforms close to customers	2022
Dr Varqa Shamsi Bahar	From channel integration to platform integration: Capabilities required in hospitality	2021

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