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Coopetition with platforms: Balancing the interplay of cooperation and competition in hospitality

Lookup NU author(s): Dr Varqa Shamsi BaharORCiD

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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License (CC BY-NC-ND).

Abstract

Coopetition—a blend of cooperation and competition—is vital for ensuring hotels work successfully with platforms. Platforms are digital hubs that enable vast numbers of hotels and customers to engage with one another. However, existing research offers limited insight into how hotels balance cooperation and competition when dealing with platforms. Using grounded theory as our research approach, we contribute to the coopetition literature by showing that, contrary to the current view of separating cooperation and competition in different departments, separation occurs at an individual level as managers internally create a boundary between the two forces. At the same time, managers synthesize cooperation and competition without maintaining any boundary among the two forces. Also, contrary to existing perspectives of coopetition that lean towards cooperation or competition depending on degree of closeness to customers, we also show that hotels pursue both forces near and far from the customer in a balanced way.

Publication metadata

Author(s): Bahar VS, Nenonen S, Starr Jr RG

Publication type: Article

Publication status: Published

Journal: Tourism Management

Year: 2022

Volume: 88

Print publication date: 01/02/2022

Online publication date: 12/08/2021

Acceptance date: 05/08/2021

Date deposited: 03/08/2022

ISSN (print): 0261-5177

ISSN (electronic): 1879-3193

Publisher: Elsevier

URL: https://doi.org/10.1016/j.tourman.2021.104417

DOI: 10.1016/j.tourman.2021.104417

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