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Bringing the family in: From duality to plurality in social enterprises

Lookup NU author(s): Dr Wee Au



This work is licensed under a Creative Commons Attribution 4.0 International License (CC BY 4.0).


Social enterprises combine activities, processes, structures, and meanings associated with multiple institutional logics that may pose conflicting goals, norms, values, and practices. This in-depth multi-source case study of an ecological social enterprise in Malaysia reveals how the enactment of the family logic interacts with the market and ecological logics not only in conflicting but also in synergetic ways. By drawing attention to the institutional logic of the family in social entrepreneurship, this study highlights the heterogeneity of social enterprises. The findings have implications for research with social enterprises and family-owned firms in relation to the ethical obligations of these organizations and the interactions of multiple logics.

Publication metadata

Author(s): Drencheva AM, Au WC

Publication type: Article

Publication status: Published

Journal: Journal of Business Ethics

Year: 2021

Issue: ePub ahead of Print

Online publication date: 19/10/2021

Acceptance date: 07/10/2021

Date deposited: 03/08/2022

ISSN (print): 0167-4544

ISSN (electronic): 1573-0697

Publisher: Springer


DOI: 10.1007/s10551-021-04968-0


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