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CSR fit and organizational attractiveness for job applicants

Lookup NU author(s): Dr Saurabh BhattacharyaORCiD



This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License (CC BY-NC-ND).


The paper's objective is to explore a conceptual model on the influence of CSR “fit” on organizational attractiveness among job applicants under the boundary conditions of CEO activism and CSR credibility. The study is based on archival research, largely reviewing extant literature in CSR and drawing propositions based on existing theory. Paper draws propositions based on the literature on CSR fit, credibility, and CEO activism. Our paper asserts influence of CSR fit on organizational attractiveness among job applicants. It further explains moderated mediating mechanism through which CSR fit influences organizational attractiveness among job applicants. Recruitment literature has primarily explored the role of CSR in attracting potential job candidates. In this paper, we present the role of CSR “fit,” an aspect not explored before in recruitment literature. We also introduce the role of CEO activism in recruitment literature.

Publication metadata

Author(s): Agnihotri A, Bhattacharya S

Publication type: Conference Proceedings (inc. Abstract)

Publication status: Published

Conference Name: 81st Annual Meeting of the Academy of Management

Year of Conference: 2021

Print publication date: 01/08/2021

Online publication date: 25/07/2021

Acceptance date: 01/04/2021

Date deposited: 25/08/2022

ISSN: 2151-6561

Publisher: Academy of Management Proceedings


DOI: 10.5465/AMBPP.2021.12604abstract

Library holdings: Search Newcastle University Library for this item

ISBN: 00650668