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“I am proud of my job”: Examining the psychological mechanism underlying technological innovation's effects on employee brand ambassadorship

Lookup NU author(s): Professor Natalia Yannopoulou



This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License (CC BY-NC-ND).

Publication metadata

Author(s): Yuan R, Luo J, Liu MJ, Yannopoulou N

Publication type: Article

Publication status: Published

Journal: Technological Forecasting & Social Change

Year: 2022

Volume: 182

Print publication date: 01/09/2022

Online publication date: 05/07/2022

Acceptance date: 16/06/2022

Date deposited: 08/09/2022

ISSN (print): 0040-1625

ISSN (electronic): 1873-5509

Publisher: Elsevier Inc.


DOI: 10.1016/j.techfore.2022.121833

ePrints DOI: 10.57711/pz8z-fn78


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