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National Brands and Global Markets: An Historical Perspective

Lookup NU author(s): Professor David Higgins

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Publication metadata

Editor(s): Glover N, Higgins DM

Publication type: Edited Book

Publication status: Published

Edition: 1

Series Title:

Year: 2023

Number of Pages: 264

Online publication date: 02/02/2023

Acceptance date: 24/11/2022

Publisher: Routledge

Place Published: London

URL: https://doi.org/10.4324/9781003166184

DOI: 10.4324/9781003166184

Library holdings: Search Newcastle University Library for this item

ISBN: 9780367754976

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