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Athena SWAN: "Institutional peacocking" in the neoliberal university

Lookup NU author(s): Dr Emily YarrowORCiD

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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License (CC BY-NC-ND).


Abstract

This paper contributes to understandings of how Athena SWAN (AS) is shaping contemporary equality work in the context of the neoliberal university, and whether it is contributing to performative ways of doing equality work. We center our research on the exploration of the ques-tion of how the gender-agenda is being captured by the neoliberal agenda, drawing on 35 in-depth qualitative interviews with AS champions across the UK and Republic of Ireland. The core aim of the study is to explore how AS has been co-opted and mobilized as a vehicle for contem-porary (neoliberal) equality work. We argue that rather than contributing to transformational change, AS serves as an effective tool for institutional reputation gains and (extended) virtue signaling, conceptualized and coined here as “institutional peacocking.” This in turn, functions and is implemented in diverse institutional settings, with primarily institutional benefit, at the cost of AS champions who carry out gender equality work. We contribute empirically and conceptually to theorizations and current understandings of gender equality work in higher education, especially through AS champions' experience and the institutional benefits that present opportunity costs for some individuals, potentially serving to further entrench stereotyped perceptions of who should be doing equality work in universities, and critically, how institutions benefit


Publication metadata

Author(s): Yarrow E, Johnston K

Publication type: Article

Publication status: Published

Journal: Gender, Work and Organization

Year: 2023

Volume: 30

Issue: 3

Pages: 757-772

Print publication date: 01/05/2023

Online publication date: 30/11/2022

Acceptance date: 08/11/2022

Date deposited: 01/12/2022

ISSN (print): 0968-6673

ISSN (electronic): 1468-0432

Publisher: Wiley-Blackwell Publishing Ltd

URL: https://doi.org/10.1111/gwao.12941

DOI: 10.1111/gwao.12941


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Funding

Funder referenceFunder name
Portsmouth Business School Research Project Fund

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